The Lawlor Group believes that the greatest service we can provide you in managing your brand is to help you learn who you are, where you fit in, what you have to offer, and what to do with that information. We don't make assumptions. We uncover facts. The results? Strategic recommendations that are based on evidence and authenticity, not fiction or fads. We have extensive experience conducting customized research — both qualitative and quantitative — in the areas of enrollment management and institutional marketing, especially as it applies to student acquisition, retention and satisfaction.

Research services include:

• Satisfaction studies

• Retention/attrition studies

• Brand strength studies

• Image and awareness studies

• New product/program development studies

• Non-matriculation studies

• SWOT analyses

• Competitive analyses

• Pricing studies

• Trend research and environmental scans