Whether it's through your "official" .edu or a social media site like Facebook, MySpace or Twitter, the Internet is one of the most valuable assets you have for showing and telling your story. Prospective students and their influencers, potential faculty and staff, campus event attendees, your current campus community, alumni and donors — they all now have the ability to connect with you 24/7/365. That's no reason to panic. The Lawlor Group can ensure your entire web presence authentically represents your college or university, all while meeting the needs of the people who use it.

Web services include:

• Competitive site analyses

• Heuristic/expert reviews

• Information architecture

• Interface design

• Search engine marketing (SEO and PPC)

• Site implementation

• Social media audits and plans

• User profile/persona development

• User research and testing

• Web audits

• Web metrics analyses

• Writing and editing

• Writing workshops